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Project Spotlight
Insight Analytics
I re-invented the company's analytics platform from the ground up. See how my work helped drive sales and evolve the UX process.
Read Case Study >FirstBranch CMS
I increased client satisfaction and reduced support calls by listening to users and informing what gets built. Learn how our team got results.
Read Case Study >Mobile Banking
We evolved an award-winning app into a platform that drives productivity and exploration. See how we folded our learnings back into the product.
Read Case Study >Insight Analytics
I re-invented the company's analytics platform from the ground up. See how my work helped drive sales.
Read Case Study >FIRSTBranch CMS
I increased client satisfaction and reduced support calls by listening to users and informing what gets built. Learn how our team got results.
Read Case Study >Mobile Banking
We evolved an award-winning app into a platform that drives productivity and exploration. See how we folded our learnings back into the product.
Read Case Study >Market Microscope
I led the UX effort on patent pending technology that provides physician and facility views of where patients go upon visiting a hospital and how they get referred.
Read Case Study >CMA Refresh
I took a legacy platform and modernized it to reflect our new branding sensabilities. By laying out a plan & collaborating with cross-divisional UX teams, we created consistency.
Read Case Study >Altru Mobile
I led our team in crafting the pitch and delivering on its promise. Altru is a mobile platform that connects employees with volunteer opportunities.
Read Case Study >Market Microscope
I led the UX effort on patent pending technology that provides physician and facility views of where patients go upon visiting a hospital and how they get referred.
Read Case Study >CMA Refresh
I took a legacy platform and modernized it to reflect our new branding sensabilities. By layong out a plan & collaborating with cross-divisional UX teams, we created consistency.
Read Case Study >Altru Mobile
I led our team in crafting the pitch and delivering on its promise. Altru is a mobile platform that connects employees with volunteer opportunities.
Read Case Study >Risk Management
One of the company's flagship marketing Vehicles, TASB Risk Management was re-invented to be more of a portal for news, information, and resources.
Read Case Study >Executive Search
Executive Search wsa re-designed to provide greater unity and to reflect a strategic, forward-thinking mindset. The refresh included a variey of offline and online collateral.
Read Case Study >TASB Partners
My creative team solved some challenging design problems while providing innovative, community-centric possibilities for businesses to connect with communities.
Read Case Study >Quote Roper
Quote Roper is an app to estimate projects quickly with hundreds of pre-configured projects to choose from. I created all UI elements and managed a development team.
Read Case Study >Executive Search
Challenging the way software is produced by listening to users and informing what gets built. Learn how we increased client satisfaction and reduced support calls.
Read Case Study >TASB Partners
Evolving an award-winning app into a platform that will drive the next big thing requires discipline. Uncover the challenges we overcame to succeed.
Read Case Study >Quote Roper
Quote Roper is an app to estimate projects quickly with hundreds of pre-configured projects to choose from. I created all UI elements and managed a development team.
Read Case Study >User Cues
Challenging the way software is produced by listening to users and informing what gets built. Learn how we increased client satisfaction and reduced support calls.
Vew Beta Site >Thought Drop
Evolving an award-winning app into a platform that will drive the next big thing requires discipline. Uncover the challenges we overcame to succeed.
View Partner Site >Quote Roper
Quote Roper is an app to estimate projects quickly with hundreds of pre-configured projects to choose from. I created all UI elements and managed a development team.
Read Case Study >User Cues
Adding yet another channel for user testing is a tall task. See how this free service differentiated itself evolved into a reliable solution for quick feedback..
View Beta Site >Thought Drop
Thought Drop is an idea capture app for users who want to save ideas quickly before they are lost. I collaborated with a developer and orchestrated all createive and UI work.
View Partner Site >Results-based Outcomes
How I’ve made a difference on products I’ve led:
114% Lift
Within the first month of our Analytics redesign and steady increases over subsequent months.
54% Fewer Tickets
Client support tickets reduced due to recent design enhancements to our content management system
169% Increase
Gained after 3 months of A/B testing as compared to the previous 9 months in a recent test
27% More Traffic
Increase in page utilization attributed to the recent redesign with one critical 3-year renewal.
SUS/NPS Scores
Beat the industry average for both System Usability scores and average NPS scores for the undustry
20% Growth
Increased opportunity growth attributed to the recent redesign in one two week sprint
Design Leadership
My writings on design processes and managing teams:
Understanding Users
Testing early in the design process provides opportunities to learn quickly and adjust accordingly. See how decisions made in design will save your company money.
The Value-added Benefits of Testing
Empathy Mapping
Organizing qualitative data effectively is the job of an Empathy Map. Find out how to highlight common themes that can be prioritized and acted upon to improve products.
Turning Feedback into User Stories
The Agile Triad
Having shared undestanding is critical for the success of any project. Not one person or group should have the lead. Effective teams rely on the Triad to lean on one another's strengths.
The UX Role In Agile
Building Teams
The best design teams are unified by common purpose and driven by excellence. Read how bringing our team together during a period of uncertantly built trust and credibility.
Leading Creative Teams
Data-driven Design
Gone are the days of subjective design that speaks more to ego than to business goals. See how measuring data across numerous product touchpoints can yield results.
Collecting the Right Data
Creating a UX Culture
There are many opportunities to build team chemistry. From team building exercises to t-shirts, building these relationships can turn a mediocre team into a powerhouse.
Fostering Culture
Balancing UX & Business Goals
Principles that have guided my work:
Inclusivity
Leverage strengths
Inclusivity
- Insuring UX representation. Pulling the right people in at the right time
- Defaulting to inclusion. Keeping stakeholders informed at every step
- Advocating for users while balancing business goals. Saying no when perceived value is unsupported
- Valuing colleagues of all disciplines by including them in feedback sessions
Transparency
Run towards criticism
Transparency
- Initiating design workshops. Fostering open design critiques & whiteboarding
- Running to criticism. Actively listening to feedback regardless of source
- Sharing team wins. Building on lessons learned across all roles / departments
- Optimizing around speed & efficiency. Establishing flexible processes
- Fostering career pathing and job fulfillment opportunities
Accountability
Measure and adjust
Accountability
- Owning project success beyond delivery. Measuring results by establishing clear hypotheses
- Demanding excellence from peers. Not settling for the status quo
- Leveraging evidence-based design. Utilizing best practices, specialized expertise, and historical data
- Documenting and sharing results to ensure lessons learned
Unity
Operationalize & automate
Unity
- Leading cross-functional teams to desired organizational outcomes
- Aligning processes with Dev and PM
- in a “Design Ops” manner to facilitate shared understanding
- Allocating design resources and detirmining project assignments
- Mitigating risk by providing answers that speak to client / consumer value